Marsus Suti, Harmita Sari
Purpose: This paper aims to investigate how social capital (e.g. structural, cognitive and relational) influences trust (e.g. cognitive-/affective-based trust), which includes influencing knowledge-sharing behavior for Indonesian Facebook users in the context of social networking sites. Design/methodology/approach: Indonesian students were recruited for an online survey study. Structural equation modeling was used to test the research hypotheses. Findings: Social capital has a crucial role in increasing cognitive-based trust and affective-based trust. Furthermore, affective-based trust is a partial mediator between social capital and knowledge-sharing behavior, whereas cognitive-based trust is a full mediator between social capital and knowledge-sharing behavior. Research limitations/implications: This study is limited to Indonesian Facebook users. Future research needs to examine specific conditions, situational contexts and sub-cultures that may influence social capital, trust and knowledge-sharing behaviors of Facebook users in other parts of the world. Practical implications: The education stakeholders can identify the user objectives and rational concerns to improve their social capital and trust and support their valuable and unique experiences to share knowledge. Originality/value: This study contributes to the literature on virtual communities. Specifically, it considers how social capital influences trust, which subsequently affects knowledge-sharing behavior based on the uses and gratifications theory among Facebook users. © 2021, Emerald Publishing Limited.
Department of Automotive Technique, Faculty of Education, Universitas Negeri Makassar, Sulawesi Selatan, Indonesia; Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Palopo, Sulawesi Selatan, Indonesia
