Windhu Putra, Enni Soerjati Priowirjanto, Asia Ramli, Desty Dwiyanasari, Deswita Herlina
The purpose of this research was to investigate artificial intelligence (AI) and its applications in predicting financial markets. The acceptance of systems and the presence of AI in financial markets and in a way the application of AI in financial markets has grown significantly and this work is possible with the abundance of available data and the affordability of computing capacity. In fact, with the development of digital technology and the increasing growth of AI technology, the use of AI in financial markets has also increased, and the role of companies and their economic structures are changing rapidly. The present research is a survey in terms of data collection. The statistical community is the research of financial companies based on the web, the number of 225 people were selected using the Cochran formula and in the available form. The validity of the factors research was confirmed by the experts and Cronbach’s alpha was used to confirm the reliability of the research. The research findings showed that AI and the Internet of Things (IoT) have a positive and meaningful effect in creating customer and user knowledges. Also, the creation of knowledge from the foreign market, has a positive and meaningful effect on logical marketing decision-making, economy and market prediction. © CC BY 4.0.
Universitas Tanjungpura, Indonesia; Bansir Laut, Kec. Pontianak Tenggara, Kota Pontianak, Kota Pontianak, 78124, Indonesia; Faculty of Law, Universitas Padjadjaran Jl., Raya Bandung Sumedang KM 21 Jatinangor, Jawa Barat, Sumedang, 45363, Indonesia; Faculty of Art and Design, Universitas Negeri Makassar Malengkeri, Makassar, 90221, Indonesia; Universitas Diponegoro Villa Krista Blok L, No. 23, Gedawang Banyumanik, Semarang, 50266, Indonesia; Universitas Sultan Ageng Tirtayasa Jl., Raya Palka No.Km.3, Sindangsari, Kec. Pabuaran, Banten, Kota Serang, 42163, Indonesia
