Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Romansyah Sahabuddin, Annisa Paramaswary Aslam, Rezky Amalia Hamka, Ilma Wulansari Hasdiansa
The purpose of this study is to analyze the descriptive competitiveness of small micro enterprises based on the resource-based and market-based. The contribution of this study expected to map the competitiveness of micro and small enterprises featured in South Sulawesi. This study applies a quantitative approach and focuses on the venture silk weaving, coconut oil, and brown sugar in South Sulawesi particularly in Sengkang, Bone, Selayar, and Jeneponto region. Using the quantitative approach, questionnaires were distributed within the population and eventually responded by 149 business ventures. The research findings indicate that low mastery of technology resources, the lack of good management in financial resources, organizational resources, human resources, as well as the availability of resources have less contribution on the competitiveness of micro and small enterprises. However, this study finds that the price becomes one of the major effects on such enterprises’ competitiveness. The findings also show that innovation on product and the availability of skilled labor has correspondingly become the major effects for micro and small enterprises. © 2023, SRAC - Romanian Society for Quality. All rights reserved.
Universitas Hasanuddin, Indonesia; Universitas Negeri Makassar, Indonesia
