Rahayu Puji Suci, Teddy Chandra, Ilham Thaief
In this paper, there is a brief description of the sustainable entrepreneurial orientation in the Indonesian market and its influence on the achievement of different dimensions of performance within this state. This paper is based on five major variables for hypothesis testing like sustainable entrepreneurial orientation act as an independent variable, customer functional value creation as a mediator; while social performance, environmental performance, and marketing performance are studied as dependent variables. In the data collection mechanism, online survey based quantitative research is considered where the major participants are the potential entrepreneurs in the Indonesian market. In order to justify the hypothesis, the confirmatory factor analysis (CFA) and structural equation modeling (SEM) oriented statistics tables are considered for evaluation. According to the statistics, it becomes concluded that there is a significant impact of sustainable entrepreneurial orientation on the social performance and environmental performance within this developing state, while the customer functional value creation based mediator effectively boost their relationship. Well, in case of the diverse marketing performance, it may be difficult in front of entrepreneurs to sustain their customer values with the same brand for a long run. To resolve this, there is a need to make a continuous innovation based effective leadership in their strategic approach. The managerial and practical implications of this paper may enhance value in the effective decision among process and also motivates the policymakers to make long-lasting decisions. Lack of mixed research and innovation-oriented transformational leadership based deficiencies can be overcome by upcoming scholars in their research journals. © 2020
Universitas Widyagama, Jalan Borobudur No. 35, Malang, 65128, East Java, Indonesia; Insitut Bisnis dan Teknologi Pelita Harapan, Jl. Jend. Ahmad Yani No 78-88, Pekanbaru, 28127, Indonesia; Universitas Negeri Makassar, Jl. A. P. Pettarani, Tidung, 90222, Makassar, Indonesia
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