Andi Sukri Syamsuri, Andi Asrifan
This chapter examines the changing importance of Artificial Intelligence (AI) in contemporary creative writing, emphasizing its influence on idea generation, narrative construction, character development, and scriptwriting. Utilizing methods like Natural Language Processing and machine learning, AI aids writers in surmounting writer's block, developing character arcs, and co-authoring narratives. The research analyzes case studies in film, television, and literature, illustrating how AI can function as a creative collaborator while transforming authorship and narrative structure. Ethical issues-such as copyright, originality, bias, and the safeguarding of human creativity-are rigorously examined. The document underscores a balanced, cooperative methodology wherein AI enhances, rather than supplants, human narrative creation. Ultimately, AI offers a significant opportunity to broaden the scope of narrative production, while emphasizing the importance of emotional intelligence, cultural context, and human expression. © 2026, IGI Global Scientific Publishing. All rights reserved.
Universitas Muhammadiyah Makassar, Indonesia; Universitas Negeri Makassar, Indonesia
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