Syafri, Gufran Darma Dirawan, Husain Syam, Hamsu Abdul Gani
This study aims to find the dominant variables which have a significant influence on people's behavior in riparian areas of Maros River. Sampling individuals were randomized to get 200 respondents by using stratifide proportional random sampling technique. Data analysis are categorized in quantitative research. Based on the data, information and facts obtained, then the data is analyzed using multiple linear regression which is expected to understand the effect of one variable to variable lainnya.Variabel on this research that the public attitude variables (X1), motivation of people (X2) and behavior (Y). From the analysis results obtained by the model equations with variable coefficients constants and coefficients produces the equation Y = 13.409 + 0.514 X1 + 0.081 X2. The value of the variable attitudes toward positive behavioral variables for 0.513 and the Sig. obtained 0.000 < 0.05 then H0 received. Based on these results, which means the community has positive and significant effect on people's behavior that can be interpreted the attitude of society the higher rather than environmental motivation or otherwise. The value of behavioral motivation variable to variable positive for 0.120 and the Sig. obtained for 0.048 < 0.05 then H0 received. Based on these results, also stated that the motivation of the community has positive and significant impact on people's behavior that can be interpreted. The conclusion from the above description means that the tendency of dominant attitude variables affect behavioral variables than the variables of motivation. © Serials Publications.
P.G. Programs, Makassar State University, Indonesia
