Muhammad Rakib
The purpose of this study is to determine the effect of economic literacy and socio-economic conditions on the consumption behavior of coastal communities in Indonesia. The study composed of 1,700 households, and samples were taken from 10% of the population,i.e., 170 respondents. The data collection techniques used were questionnaires, observations, interviews, and documentation. Data analysis involved the use of descriptive and inferential statistical analysis techniques. The results showed that economic literacy has positive and significant effects(15.90%) on the consumption behavior of coastal communities in Pinrang Regency,and the socio-economic condition of the family has a positive and significant effect (14.90%) on consumer behavior in rural coastal communities of Indonesia. It is therefore recommended that the government promotes or develop the economies of coastal communities by improving economic literacy for the creation of rational consumption behaviors of citizens.
Fakultas Ekonomi, Universitas Negeri Makassar, Indonesia
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