Andi Asrifan
This chapter shows how AI and the metaverse can revolutionize travel experiences and increase accessibility. Through real-time data analysis and prediction algorithms, AI automates booking and itinerary planning and improves customer experience. While immersive virtual environments allow users to experience worldwide destinations digitally, the metaverse opens travel to those with financial, physical, or geographical restrictions. Tourism operators can give customized suggestions and virtual "previews" of destinations using AI-driven data and metaverse-enabled experiences to satisfy varied travelers. However, these advances raise ethical issues, including privacy, data security, and AI biases. Addressing these challenges is crucial to ensuring that AI and the metaverse evolve tourism responsibly. These technologies can support sustainable, inclusive tourism, making global travel accessible and engaging while promoting ethical innovation in the industry. AI and the metaverse can empower tourism digitally if used responsibly. © 2025 by IGI Global Scientific Publishing. All rights reserved.
Universitas Negeri Makassar, Indonesia
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