Archipelagic journalism: media distribution strategies in Indonesia's island communities

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Muliadi Mau, Muhammad Ihlasul Amal, Muh. Medriansyah Putra Kartika, Alem Febri Sonni

2025 Frontiers in Communication Vol. 10 Article Cited by 0 Quartile

Abstract

This study examines how geographic constraints constitutively shape digital journalism practices and community access to information in Indonesia's archipelagic landscape. Despite growing scholarly interest in media geography and digital journalism, existing theoretical frameworks inadequately address how archipelagic geographies characterized by physical island fragmentation, extreme cultural diversity, and infrastructure inequality fundamentally alter journalism practices beyond simple constraint models. Through 18-month ethnographic research (March 2023–August 2024) across six eastern Indonesian provinces, this study employed systematic multi-method qualitative research: semi-structured interviews with 45 journalists strategically sampled across diverse island contexts (provincial capitals, secondary cities, small towns, and remote islands), extended participant observation in island communities (18 research sites), and comprehensive infrastructure analysis mapping transportation networks and technological connectivity patterns. The purposive sampling strategy ensured maximum variation across geographic isolation levels, infrastructural development, and cultural configurations, enabling robust comparative analysis of archipelagic journalism mechanisms. This research introduces “archipelagic journalism” as a comprehensive theoretical framework for understanding how geographic fragmentation shapes news production, distribution, and consumption. Findings demonstrate that successful journalism in archipelagic contexts requires hybrid distribution networks integrating digital platforms with traditional transportation routes, community correspondent systems that bridge formal and informal information flows, culturally adaptive content strategies that respect linguistic diversity, and a hyperlocal focus that prioritizes community relationships over market scale. The study makes three distinct contributions: theoretically, it extends media geography scholarship by demonstrating geography as constitutive rather than merely constraining journalism practice; empirically, it provides the first systematic documentation of adaptive strategies across diverse Indonesian island communities; practically, it offers transferable frameworks for media development in geographically fragmented contexts globally, with significant implications for journalism studies, media policy, democratic communication theory, and climate change adaptation as geographic inequality intensifies. Copyright © 2025 Mau, Amal, Kartika and Sonni.

Affiliations

Department of Communication Science, Faculty of Social and Political Sciences, Hasanuddin University, Makassar, Indonesia; Department of Indonesian Language and Literature Education, Faculty of Language and Literature, Makassar State University, Makassar, Indonesia; Department of Political Science, Faculty of Social and Political Sciences, University of West Sulawesi, Majene, Indonesia